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Optimism abounds in the video surveillance space, with AI, cloud, and edge computing driving significant upgrades, despite challenges in large-scale adoption. According to SDM’s 2025 Industry Forecast, 94% of security professionals rate the video surveillance market as very good or excellent.
“2024 was a better year than 2023. We are seeing continued growth in the video market. I would call it cautious optimism right now. A lot of customers are looking to upgrade, even still moving from analog to IP. We know the power of video continues to get better and better and that has to do with analytics. What video solutions are capable of now are better than last year and will be better next year than this year.”
Brad McMullen, 3xLOGIC President of Products & Solutions
The video surveillance market remains robust, driven by advancements in analytics, AI, and cloud technologies. Despite the challenges posed by election uncertainty and inflation in 2024, the industry saw overall growth and optimism. McMullen highlights the ongoing transition from analog to IP and the continuous improvement in video solutions.
With the election outcome now clear, businesses are planning their next steps, leveraging the enhanced capabilities of modern video surveillance technologies. Read on to explore the trends, challenges, and opportunities shaping the video surveillance space in 2024 and 2025.
Brad is President of 3xLOGIC, leading strategy and operations for the 3xLOGIC, PACOM, and Sonitrol brands. With more than 20 years of experience in product development, marketing, and leadership, he has driven successful product launches, commercialization efforts, and growth strategies. Brad combines strong financial expertise with a people-first approach to guide teams, strengthen partnerships, and deliver innovative security solutions.
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