Technical Support Questions?
Global
Technical Support Questions?
Global
Security dealer programs offer numerous benefits that help dealers attract new customers and win more deals. Manufacturers increasingly rely on dealer networks to help distribute their security solutions to end users, especially as technology continues to advance.
For security integrators and resellers, joining an authorized security dealer program can accelerate your business’s growth. That’s why this guide explains what certified dealer programs entail, how to join, and what’s in it for you.
A security dealer is a business or individual that sells and installs physical security solutions for commercial or residential customers. Security dealers work closely with manufacturers and customers. They help manufacturers market and distribute their solutions while providing customers with consulting, installation, and support services for those solutions.
A security dealer program is a partnership between a manufacturer and a security dealer designed to help dealers successfully sell the manufacturer’s products.
Dealer programs provide participating partners with resources that help attract and sell to customers. It also provides them with new revenue opportunities that support the growth of their business.
Many manufacturers offer multiple levels or tiers based on factors such as:
The process of becoming an authorized security dealer varies by manufacturer, but most security dealer programs follow a similar structure.
Firstly, you typically need to complete an application that provides information about your business, service areas, experience, and current offerings. An application helps manufacturers evaluate whether a prospective dealer aligns with their target markets and customer requirements.
Next, you’ll be asked to complete training courses. For individuals, this only requires one person to complete the training. However, businesses may need to maintain a certain number of certified technicians to maintain their position in the security dealer program.
Training courses will consist of the following:
Manufacturers may require dealers to reach and maintain specific standards for the program, such as:
Finally, even after certification and program enrollment, dealers must maintain their certification. This requires you to meet the program requirements and stay up to date on the manufacturer’s solutions.
Security dealer programs should support business growth while helping you deliver better customer experiences. With that said, certified dealer programs will vary when it comes to benefits and rewards.
Generating new business opportunities is one of the biggest challenges for many dealers. Authorized dealers can receive lead-sharing opportunities when manufacturers receive inquiries directly from end users. Rather than handling the opportunity internally, manufacturers can connect customers with qualified dealers in their area.
As a result, manufacturers help customers find the best dealer while providing a regular source of opportunities for dealers.
Technology is changing constantly, so customers expect dealers to stay current with the latest and greatest. Fortunately, manufacturers may provide early access to dealers or even enroll them in beta testing before release.
In turn, dealers get hands-on experience with upcoming solutions. It better prepares their teams for what’s to come and gives them the opportunity to develop sales strategies before release. Dealers may even be able to win more deals, knowing they have a solution on the way to address specific customer needs.
These advantages give dealers an edge over the competition while enabling them to deliver state-of-the-art solutions to customers.
Closing deals with customers can be challenging and often requires collaboration between dealers and manufacturers.
Strong dealer programs provide access to experienced sales teams that can assist with:
This support helps dealers win more opportunities while delivering solutions that meet customer requirements.
Smaller dealers and individuals have a hard time marketing their business. Manufacturers often provide marketing materials to help dealers attract business and draw attention to their solutions. This is especially helpful for dealers who don’t have extensive resources to market their business.
Many dealer programs offer the following marketing resources:
Manufacturers will typically provide online, on-site, or even in-person training to onboard dealers. Training could be free or have a fee associated with it, depending on the manufacturer. Additionally, manufacturers may offer free training for a number of individuals with prepaid seats.
Training is a critical component of a security dealer program as it helps dealers know how to properly use, install, and support the solutions. This is critical for end users as it ensures their experiences are positive, and it helps dealers reduce costly service calls after installation.
As cloud adoption continues to grow, security dealers have increased opportunities to generate recurring monthly revenue (RMR). Recurring revenue creates more predictable business growth compared to one-time hardware sales. Cloud devices can also be managed more effectively remotely, reducing truck rolls.
Cloud-based security solutions can create long-term revenue streams through:
Many dealer programs provide special pricing on their products and solutions. In turn, dealers can improve their profit margins and increase competitiveness, increasing their chances of attracting new customers.
Discounted pricing also gives partners better profit margins, allowing them to accelerate the growth of their business and invest in new opportunities.
In the event dealers are experiencing technical issues with products, manufacturers may provide a line for priority tech support. With access to experienced support teams, dealers provide a better overall customer experience.
Priority tech support helps dealers:
The 3xLOGIC Certified Dealer Program is designed to help partners grow their businesses while delivering exceptional security solutions to customers.
Certified dealers gain access to valuable business resources, technical expertise, product education, and sales support that help drive long-term success.
Program benefits include:
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